Service-oriented environments can share data more widely & rapidly than before. Incorrect data can easily trigger inappropriate actions, prevent urgent actions from being taken, disrupt customer transactions & relationships, generate compliance problems, and damage business performance. Companies need a comprehensive blueprint for ensuring data reliability in their SOA environments. Viral Data in SOA provides that blueprint.Coverage includes:- Why poor-quality data in SOA can be dangerous to an organization;- Practical solutions for assessing, improving, and sustaining trusted information;- Why data governance is so critical - & realistic models for implementing it; - Benefits of data provenance;- Why business data is a form of metadata;- Programming & database design techniques to improve data quality.