Mensys Online Shop

The Backchannel: How Audiences are Using Twitter and Social Media and Changing

Category:General - Books By:New Riders
More info:www.newriders.com ...Author(s):Cliff Atkinson
Pages:222Year of publication:2010

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness.But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic & public breakdowns of communication - and even mob mentality.In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a  » Read more...

The Backchannel: How Audiences are Using Twitter and Social Media and Changing

Select one or more articles and then press Order. Quantities can be changed on the next page.
Partnr.DescriptionEuro *US$Euro incl. VAT 
A94844 The Backchannel: How Audiences are Using Twitter and Social Media and Changing Presentations Forever27.2636.7928.90

All prices are in Euro excl. VAT (19%, for books 6%) and excl. shipping.
E-mail or call us at +31 (0)23 548 20 20 for licences, upgrades and other questions.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness.But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic & public breakdowns of communication - and even mob mentality.In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating.