Mensys Online Shop
| Category: | General - Books | By: | PTR Prentice Hall |
| More info: | www.phptr.com | Author(s): | Kenneth C. Laudon, Carol Guercio Traver |
| Pages: | 801 | Year of publication: | 2010 |
This text now highlights the following new themes and content:BusinessImpact of the 2009 recession: understanding that in spite of the recession, E-commerce continues to thrive; Emergence of new E-commerce business opportunities for mobile content (the '4th screen'), software applications, location-based services, shopping on the fly, & mobile payment; Continued explosive growth in Web 2.0 services such as Twitter & Facebook, and expansion of social marketing opportunities; » Read more... |  |
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This text now highlights the following new themes and content:BusinessImpact of the 2009 recession: understanding that in spite of the recession, E-commerce continues to thrive; Emergence of new E-commerce business opportunities for mobile content (the '4th screen'), software applications, location-based services, shopping on the fly, & mobile payment; Continued explosive growth in Web 2.0 services such as Twitter & Facebook, and expansion of social marketing opportunities; E-books' recent rise in popularity & demand; 'Free' & 'Fremium' business models for digital content; New search engines such as Bing & WolframAlpha that challenge Google; Music labels, Hollywood, & TV producers strike deals for Web distribution; Google's Chrome enters Microsoft's market and threatens to become a new operating system for Netbooks.TechnologyRapid growth of the mobile digital platform including smartphones, Netbooks, and e-book readers, coupled with 3G & 4G cellular network expansion; Cloud computing provides the computing infrastructure for a massive increase in digital information; Open source software tools such as Drupal & Hadoop, and declining hardware prices, greatly lower the cost of developing sophisticated Websites; Internet security concerns remain high; cyberwarfare incidents increase; & more.SocietyGrowth of the mobile & the 'always on' culture in business & family life; Intellectual property issues remain a source of conflict; movement toward resolution in some areas, such as Google's deal with publishing industry; Digital piracy remains prevalent, despite shutdown of P2P network Pirate's Bay; New Internet growth in Asia & China; & more.