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| Category: | General - Books | By: | Rockport Publishers, Inc. |
| More info: | www.rockpub.com ... | Info-file: | big_front_DesignElem... |
| Author(s): | Timothy Samara | Pages: | 272 |
| Year of publication: | 2007 | ||
Organizations use graphic design to clarify their messages and craft them into emotional experiences. It is the graphic designer's job to take these messages and visually transform them to be well organized, evocative, and memorable. For graphic designers to do this successfully they must be armed with the proper knowledge, skills, and intuition.Features:- Twenty rules for making good design, including Communicate (don't decorate / rule 2);- Pick colors on Purpose (rule 6);- Be universal » Read more... |  |
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Organizations use graphic design to clarify their messages and craft them into emotional experiences. It is the graphic designer's job to take these messages and visually transform them to be well organized, evocative, and memorable. For graphic designers to do this successfully they must be armed with the proper knowledge, skills, and intuition.Features:- Twenty rules for making good design, including Communicate (don't decorate / rule 2);- Pick colors on Purpose (rule 6);- Be universal (rule 11);- A refresher course on graphic design's basic visual toolkit, dot, line, plane, and texture, and how to use such elements effectively;- An in-depth look at color, from its optical qualities to its effect on type; - Methods for integrating type & image, including a tutorial on using grid systems to structure layouts;- When & why to challenge anything in this book and the best ways to break the rules.