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Convert!: Designing Web Sites to Increase Traffic and Conversion

Category:General - Books By:Wiley
More info:www.wiley.comAuthor(s):Ben Hunt
Pages:288Year of publication:2011

Convert! Designing Web Sites to Increase Traffic and Conversion:- Understand the essentials, your market, your proposition, and your delivery- Create a site that is seen by the right people, provides a compelling experience, & generates the desired action;- Learn how to use testing to improve your site's conversion rate;- Discover the holistic nature of web site optimization & why multiplicity matters;- Examine dozens of simple techniques for building traffic, engaging your  » Read more...

Convert!: Designing Web Sites to Increase Traffic and Conversion

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Convert! Designing Web Sites to Increase Traffic and Conversion:- Understand the essentials, your market, your proposition, and your delivery- Create a site that is seen by the right people, provides a compelling experience, & generates the desired action;- Learn how to use testing to improve your site's conversion rate;- Discover the holistic nature of web site optimization & why multiplicity matters;- Examine dozens of simple techniques for building traffic, engaging your audience, & crafting effective calls to action;- Combine creativity with analysis for the best possible results.