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| Category: | General - Books | By: | Que Corp. |
| More info: | www.informit.com | Info-file: | big_front_ContentisC... |
| Author(s): | Wendy Montes de Oca | Year of publication: | 2010 |
Inside Content is Cash you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards, to achieve breakthrough results on even the smallest budget!You'll learn in Content is Cash how to:- Discover & leverage useful, valuable, actionable content you didn't know you had;- Drive more value from content by repurposing, » Read more... |  |
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Inside Content is Cash you'll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards, to achieve breakthrough results on even the smallest budget!You'll learn in Content is Cash how to:- Discover & leverage useful, valuable, actionable content you didn't know you had;- Drive more value from content by repurposing, repackaging, refreshing, re-bundling, & republishing;- Create more visibility, traffic, and awareness for your website & brand;- Link content more tightly with prospecting & sales initiatives;- Syndicate & aggregate content to extend its reach;- Make your content easier to find on the Web - simply & inexpensively;- Adapt your strongest content into high-performing online press releases;- Encourage viral marketing, pass-along readership and word-of-mouth buzz;- Measure your performance against the 3 O's: outputs, outcomes, and objectives;- Apply SONAR techniques & increase search engine presence, organic visits, lead generation, & sales efforts;- Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials & more.