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| Category: | General - Books | By: | O'Reilly |
| More info: | www.oreilly.com ... | Author(s): | Alistair Croll, Sean Power |
| Pages: | 634 | Year of publication: | 2009 |
Complete Web Monitoring demonstrates how to measure every aspect of your web presence - including analytics, backend performance, usability, communities, customer feedback, and competitive analysis - whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.With this book you will:- » Read more... |  |
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Complete Web Monitoring demonstrates how to measure every aspect of your web presence - including analytics, backend performance, usability, communities, customer feedback, and competitive analysis - whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.With this book you will:- Discover how visitors use & interact with your site through web analytics, segmentation, conversions, and user interaction analysis;- Find out your market's motivations with voice-of-the-customer research;- Measure the health & availability of your website with synthetic testing & real-user monitoring;- Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators;- Understand how to assemble this data into clear reports tailored to your organization & audience.