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Competitive Advantage
| Category: | General - Books | By: | Free Press, a Division of Simon & Sc |
| More info: | www.simonsays.com ... | Author(s): | Michael E. Porter |
| Pages: | 557 | Year of publication: | 1985 |
Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.The book describes how a firm actually gains an advantage over its rivals.Competitive Advantage introduces a whole new way of understanding what a firm does. |  |
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Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.The book describes how a firm actually gains an advantage over its rivals.Competitive Advantage introduces a whole new way of understanding what a firm does.