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Business Model Generation

Category:General - Books By:Wiley
More info:www.wiley.comAuthor(s):Alexander Osterwalder, Yves Pigneur
Year of publication:2010 

Inhoudsopgave: 1. Definition of a Business Model 2. The 9 Building Blocks 3. The Business Model Canvas 4. Unbuilding Business Models 5. The Long Tail 6. Multi-Sided Platforms 7. FREE as a Business Model 8. Open Business Models 9. Customer Insights 10. Ideation 11. Visual Thinking 12. Prototyping 13. Storytelling 14. Scenarios 15. Business Model Environment 16. Evaluating Business Models 17. Business Model Perspective on Blue Ocean Strategy 18. Managing Multiple Business Models 19. Business  » Read more...

Business Model Generation

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Partnr.DescriptionEuro *US$Euro incl. VAT 
9780470876411 Business Model Generation27.2637.1928.90

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Inhoudsopgave: 1. Definition of a Business Model 2. The 9 Building Blocks 3. The Business Model Canvas 4. Unbuilding Business Models 5. The Long Tail 6. Multi-Sided Platforms 7. FREE as a Business Model 8. Open Business Models 9. Customer Insights 10. Ideation 11. Visual Thinking 12. Prototyping 13. Storytelling 14. Scenarios 15. Business Model Environment 16. Evaluating Business Models 17. Business Model Perspective on Blue Ocean Strategy 18. Managing Multiple Business Models 19. Business Model Design Process 20. Outlook 21. Afterword