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Building Social Web Applications

Category:General - Books By:O'Reilly
More info:www.oreilly.com ...Author(s):Gavin Bell
Pages:409Year of publication:2009

If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven,  » Read more...

Building Social Web Applications

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If your company is ready to take part in the social web, this book will help you get started. Whether you're creating a new site from scratch or reworking an existing site, Building Social Web Applications helps you choose the tools appropriate for your audience so you can build an infrastructure that will promote interaction and help the community coalesce. You'll also learn about business models for various social web applications, with examples of member-driven, customer-service-driven, and contributor-driven sites.- Determine who will be drawn to your site, why they'll stay, and who they'll interact with;- Create visual design that clearly communicates how your site works;- Build the software you need versus plugging in one-size-fits-all, off-the-shelf apps;- Manage the identities of your visitors & determine how to support their interaction;- Monitor demand from the community to guide your choice of new functions;- Plan the launch of your site and get the message out.