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| Category: | General - Books | By: | Sybex |
| More info: | www.sybex.com | Author(s): | Brad Geddes |
| Pages: | 519 | Year of publication: | 2010 |
Do you want to increase your AdWords ROI and drive more traffic to your site?In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.- Discover how to choose & organize keywords based upon user intent & the buying funnel;- Learn to control exactly when, where, and how your ads are displayed;- Write ads that connect with searchers to not only increase traffic, but also increase sales;- Learn the » Read more... |  |
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Do you want to increase your AdWords ROI and drive more traffic to your site?In this comprehensive guide to AdWords, you will learn expert strategies to create, manage, and tweak AdWords campaigns that improve your bottom line.- Discover how to choose & organize keywords based upon user intent & the buying funnel;- Learn to control exactly when, where, and how your ads are displayed;- Write ads that connect with searchers to not only increase traffic, but also increase sales;- Learn the secrets that make the content network perform for your goals;- Create landing pages that increase conversion rates;- Get insight into how quality score is calculated & techniques for improving your quality score;- Delve into different bidding techniques so every keyword becomes profitable; - Master testing ad copy & landing pages to determine your profits for every impression;- Develop a schedule-friendly action plan to continuously optimize & expand your AdWords account.