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There's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in.Authors Russ Unger & Carolyn Chandler show you how to integrate UX principles into your project from start to finish.- Understand the various roles in UX design, identify stakeholders, and enlist their support;- Obtain consensus from your team on project objectives;- Define the scope of your  » Read more...

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There's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in.Authors Russ Unger & Carolyn Chandler show you how to integrate UX principles into your project from start to finish.- Understand the various roles in UX design, identify stakeholders, and enlist their support;- Obtain consensus from your team on project objectives;- Define the scope of your project and avoid mission creep;- Conduct user research and document your findings;- Understand and communicate user behavior with personas;- Design and prototype your application or site;- Make your product findable with search engine optimization;- Plan for development, product rollout, and ongoing quality assurance.