Mensys Online Shop
| Categorie: | Algemeen - Boeken | Van: | Sybex |
| Meer informatie: | www.sybex.com | Auteur(s): | Chris Treadaway, Mari Smith |
| Bladzijden: | 291 | Publicatie-jaar: | 2010 |
Packed with smart tactics & invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events & applications to pay-per-click advertising, analytics, Facebook Connect, and more. See how other companies are succeeding, find out what to do & what not to do, and produce a winning campaign with this hands-on guide.- Understand how Facebook fits into the social media landscape;- Develop your strategy, identify the numbers that matter, map them to business » Lees meer... |  |
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Packed with smart tactics & invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events & applications to pay-per-click advertising, analytics, Facebook Connect, and more. See how other companies are succeeding, find out what to do & what not to do, and produce a winning campaign with this hands-on guide.- Understand how Facebook fits into the social media landscape;- Develop your strategy, identify the numbers that matter, map them to business goals, and define your metrics;- Learn about Fan Pages & Groups and establish a winning corporate presence;- Create a following with compelling content, Facebook ads, contests, events, and more;- Integrate Facebook Connect to add social media features to your website;- Use analytics to monitor & test your results so you can see what's working with your target audience;- Create clear, effective Microsoft Excel dashboards for reporting results.